Sorry--this product is no longer available.Want to write captivating copy for your marketing materials and stand apart from the pack? Need to do it in a hurry? Headliner uses a variety of advanced "wordsmithing" techniques combined with a wide array of expression databases to help you quickly write memorable, effective headlines and slogans.
Generate creative taglines and slogans for nearly any purpose:
- direct mail pieces
- web site copy
- public relations
- unique selling propositions (USPs)
- positioning statements
- and much more!
Search through 26 expression databases
Contains over 80,000 idioms, slogans, song titles, movies, tv shows, books, proverbs, quotes, even personal expressions.
Perform advanced "word twist" techniques.
Take a well known expression and "twist" a word to give it a new meaning (e.g. "NO IFS, ANTS OR BUGS ABOUT IT." for a pest control company). Simply enter words to search for and a few words to twist, and Headliner generates an array of unique candidate headlines for you to review.
Perform advanced expression searches.
Review and improve proposed headlines.
Let your results take you in new directions. Keep a list of headline keepers, perform new searches and twists and brainstorm your way to the ideal slogan/headline.
Some samples of the types of headlines that Headliner helps you create:
- "For the powder and the glory" - for a ski resort
- "Miles and miles of smiles" - new dog food brand
- "Now appearing on faces everywhere" - sun glasses
- "Success Through Performance" - seminar
Developed by team of marketing creativity experts
Principals have consulted for Alcoa, BB&T, BlueCross BlueShield, Canon, Circuit City, Citibank, Compaq, CVS, Dial Corp., Dupont, Frito Lay, Goodyear, GTE, Hewlett Packard, Michelin, Nestle, Nortel, Olivetti, Southwestern Bell/Ameritech, Visa and many more.
Reviews/Testimonials/CustomersPC Publishing Magazine: "Headliner is one of the finest software values we've found in quite some time . . . anyone involved in the creation of documents should possess it."
Ron Polaniecki, Financial Institutions Marketing Association Newsletter: "Headliner has numerous useful features ... Overall, it is a powerful tool."
Howard Goldthwaite, Bloom Advertising: "Headliner is a creative resource we would be crazy not to have and use. On a scale of 1 to 10, Headliner might be a 10!"
What's Working: "... Like a brainstorming technique called laddering, this (Headliner) 'thought processing software' can be a useful idea starter, says George Campbell, Senior VP/Creative Director, Bozell, Jacobs, Kenyon & Eckhardt Direct. Direct marketers think of databases as something to store information in, Campbell says, but Headliner is a series of linked databases for ideas."
Used by copywriters, account executives and marketing professionals in over a thousand companies including: 3M, Bloom Advertising, EDS, Equifax, Ernst & Young, First USA (Bank One), General Electric, General Foods, Michelin, Modern Bride, Nokia, Pizza Hut, Prudential, Southwestern Bell, Virginia Power and many more.
Windows XP Only