Sorry--this product is no longer available.
Want to write captivating copy for your marketing materials and stand apart from the pack? Need to do it in a hurry? Headliner uses a variety of advanced "wordsmithing" techniques combined with a wide array of expression databases to help you quickly write memorable, effective headlines and slogans.Benefits
Generate creative taglines and slogans for nearly any purpose:
- advertisements
- direct mail pieces
- web site copy
- public relations
- unique selling propositions (USPs)
- positioning statements
- events
- brochures
- newsletters
- and much more!
Search through 26 expression databases
Contains over 80,000 idioms, slogans, song titles, movies, tv shows, books, proverbs, quotes, even personal expressions.
 | Perform advanced "word twist" techniques.Take a well known expression and "twist" a word to give it a new meaning (e.g. "NO IFS, ANTS OR BUGS ABOUT IT." for a pest control company). Simply enter words to search for and a few words to twist, and Headliner generates an array of unique candidate headlines for you to review. Perform advanced expression searches.
|
Review and improve proposed headlines.
Let your results take you in new directions. Keep a list of headline keepers, perform new searches and twists and brainstorm your way to the ideal slogan/headline.
Some samples of the types of headlines that Headliner helps you create:
- "For the powder and the glory" - for a ski resort
- "Miles and miles of smiles" - new dog food brand
- "Now appearing on faces everywhere" - sun glasses
- "Success Through Performance" - seminar
Developed by team of marketing creativity experts
Principals have consulted for Alcoa, BB&T, BlueCross BlueShield, Canon, Circuit City, Citibank, Compaq, CVS, Dial Corp., Dupont, Frito Lay, Goodyear, GTE, Hewlett Packard, Michelin, Nestle, Nortel, Olivetti, Southwestern Bell/Ameritech, Visa and many more.
Reviews/Testimonials/Customers
PC Publishing Magazine: "Headliner is one of the finest software values we've found in quite some time . . . anyone involved in the creation of documents should possess it."Ron Polaniecki, Financial Institutions Marketing Association Newsletter: "Headliner has numerous useful features ... Overall, it is a powerful tool."
Howard Goldthwaite, Bloom Advertising: "Headliner is a creative resource we would be crazy not to have and use. On a scale of 1 to 10, Headliner might be a 10!"
What's Working: "... Like a brainstorming technique called laddering, this (Headliner) 'thought processing software' can be a useful idea starter, says George Campbell, Senior VP/Creative Director, Bozell, Jacobs, Kenyon & Eckhardt Direct. Direct marketers think of databases as something to store information in, Campbell says, but Headliner is a series of linked databases for ideas."
Used by copywriters, account executives and marketing professionals in over a thousand companies including: 3M, Bloom Advertising, EDS, Equifax, Ernst & Young, First USA (Bank One), General Electric, General Foods, Michelin, Modern Bride, Nokia, Pizza Hut, Prudential, Southwestern Bell, Virginia Power and many more.
System Requirements
Windows XP Only
