Demographics, Mapping Software
MapPoint significantly enhances your business analyses by augmenting your in-house business data with detailed demographic and geographic information. MapPoint creates intuitive, visual maps to easily communicate the results of your data.
Benefits
Create attractive, visual maps to analyze a wide variety of business scenarios such as:
- Visually analyze regions with high sales concentrations
- Determine potential business expansion locations
- Target direct mail locations by combining demographic and geographic data in high sales locations
- Export all customer data within specific geographic regions to Excel
- Create nearly any chart that can be displayed on on a map using MapPoint's 9 built-in map types.
Supplement your existing business data using MapPoint's demographic information.
MapPoint contains detailed business data for over 70 demographic variables across the U.S. and Canada including income, age, population, household sizes, gender and many other attributes--all segmented by country, state, county, metro area, ZIP code and census tract region. MapPoint's data is provided by marketing information leaders Claritas, Inc. and CompuSearch with automatic links to these sources for additional demographic variables and data updates.
Supplement your mapped data with your own in-house demographic data.
Import or link data from a wide variety of data sources such as Access, Excel, Outlook contacts, character delimited text, and most OLE databases and Open Database Connectivity (ODBC) data sources.
Direct integration with Microsoft Office 2000 and XP.
Easily export maps as Web pages.
Customize MapPoint for in-house applications
Use Visual Basic, Visual Basic for Applications (included in Excel and Access), and Visual C++.
Reviews/Testimonials
PC Magazine: "It is designed as a tool for businesspeople to do a better job at analyzing data, finding new business, or streamlining how they conduct business. With the added wizards, comprehensive tutorial and help system, expanded preloaded demographic data, and powerful data-importing capabilities, Microsoft MapPoint 2002 is a must-have for almost any business, regardless of size."
CNET.com:"It's packed with demographic data, tightly tied to other Microsoft applications, and easy enough for the cartographically challenged to use.
ZDNet.com: "One of the most important things a computer can do is give small businesses the same tools that benefit corporate giants, but in easy-to-use and affordable packages. Today, I want to introduce you to a program that could become your secret weapon--one that most small-to-medium sized businesses need, yet hardly anyone seems to know about."
System Requirements
- PC with Pentium II or higher processor; Pentium III recommended
- Microsoft® Windows® XP Home, Windows XP Professional, Windows ServerTM 2003, Windows 2000 Professional or later operating system required
- Microsoft Internet Explorer 5.5 browser software or later, Internet Explorer 6.0 SP1 included (will not displace your primary browser)
- For Windows XP Home and Windows XP Professional: 64 MB of RAM (128 MB recommended)
- For Windows Server 2003: 256 MB of RAM
- For Windows 2000 Professional: 64 MB of RAM (128 MB recommended)
- Running additional applications simultaneously may require additional memory
- Available hard-disk space: 1.1 GB for full installation or 500 MB for minimum installation. Some users may require up to an extra 100MB for System Files Update (hard disk usage will vary depending on configuration).
- 4x speed or faster CD-ROM drive
- Super VGA (800 x 600) or higher resolution monitor with 256 colors; a monitor with higher resolution and more colors recommended and required for Driving Guidance feature
- Microsoft Mouse, Microsoft IntelliMouse®, or compatible pointing device
Additional items or services required to use certain features:
- For Voice Output: Windows XP or higher and compatible soundcard
- Microsoft Exchange, Internet SMTP/POP3, IMAP4, or MAPI-compliant messaging software required to use Send To as attachment; Microsoft Outlook® 2000 or later required to use Send To as picture
- 14,400-baud or higher recommended
- Some Internet functionality may require Internet access and payment of a separate fee to an Internet service provider and local charges may apply
- GPS functionality requires a GPS device that supports NMEA 2.0 or later
- A free COM port below 20 required for GPS
- Pocket Streets:
- A Pocket PC running Microsoft Windows CE 3.0 or later with ActiveSync 3.7 API and 500KB available program memory required for installation of Pocket Streets. Installing map files requires additional memory, approximately 1MB per city map
- A Microsoft Windows powered Smartphone 2002 or Microsoft Windows Mobile 2003 Smartphone or later with ActiveSync 3.7 API and 350KB available program memory required for installation of Pocket Streets for Smartphone. Installing map files requires additional memory, approximately 1MB per city map.
