Business Insight

Business Insight $795.00
Business Insight

Give your business a complete strategic and competitive review using expert advice from leading business strategists and models.

Business Strategy Software

Business Insight incorporates extensive knowledge from renowned strategy experts to thoroughly analyze your business and its competitive environment. Business Insight uses the results of the analysis to help you craft strategies to most effectively compete in your specific industry. It's the best tool available for giving your business a complete check up for much less than hiring a consultant.


Determine the optimal strategy for your business.

Business Insight will help you analyze your unique competitive environment and your company's strengths and weaknesses to help you craft a customized strategy for leveraging your strengths and overcoming your weaknesses.

Extensive Expert Knowledge.

Business Insight uses Michael Porter's famous Five Forces Model to guide you through an extensive analysis of the key elements of industry competition: rivalry among existing competitors, threat of new entrants, threat of substitutes, and the bargaining power of suppliers and buyers. The program also incorporates a wide variety of expertise and models from over 100 business strategy leaders of the past 20 years such as Philip Kotler (Principles of Marketing), Adrian J. Slywotzky (Value Migration) and many others. Business Insight will analyze your business using 100 other models including:

  • GE Business Strategy Matrix
  • Boston Consulting Group Matrix
  • SWOT Analysis
  • Product Life Cycle Analysis
  • Pricing Strategy

Guided Approach to Strategic Analysis.

Business Insight's interview style is like having a consultative session with a business strategy expert. The program guides you through extensive analyses related to your enterprise, products/product lines, market definition, marketing and sales, competition, production, suppliers and financials. The results of the interview are used to automatically generate a complete strategic analysis, including an assessment of your company's major strengths and weaknesses as well as suggestions on how to craft an optimal strategy around them. Business Insight won't sugercoat the results as it uses an objective, analytical approach to analyzing your responses. Click here to view a sample detail report (.DOC). Business Insight analyzes your strategy from over 100 views (e.g. cost leader vs. differentiation vs. focus strategy; pricing strategies; competitive capabilities; product positioning; SWOT analysis etc.). You can easily drill down to focus on the underlying factors that contribute to the program's observations and get suggestions on how to improve any weak areas.

Simplified Data Entry.

The interview process has been streamlined to more quickly input your business information. Let your client enter the answers to questions on their computer and automatically import their responses for analysis.

Automatic Report Generation.

Business Insight takes the information from your analyses and generates a Strategic Report that can be customized based on the level of detail you need (ranging from seven to seventy-seven pages). The report can incorporate over 30 charts that address various conclusions from your analyses. Click here for a sample summary report (.DOC). New! Automatically generate Powerpoint presentations based on your analysis--ideal for communicating with clients or company management.

Additional new features include:

  • SWOT analysis to analyze strengths, weaknesses, opportunities and threats.
  • Balanced Scorecard Analysis to help develop objectives for the four perspectives of the Balanced Scorecard (Financial, Customer, Internal Business, Innovation and Learning).


ZDNet: "Anyone who's serious about succeeding in business will find Business Insight a worthy investment. It forces you to think about key concepts you might not otherwise have considered, and its thorough analysis can be an effective wake-up call."

New York Times: "As a guide for planning products and devising a competitive strategy, Business Insight is an exhaustive checklist. It imposes a logical pattern on what is all too often a haphazard process."

Success Magazine: "Whether you're starting a business, launching a new product, or revamping your marketing, Business Insight will give you valuable input and help you improve your strategy."

Philip Kotler, Northwestern University: "It [Business Insight] not only gives insight into the marketing side of the business, but into the company's total business. One can hardly fail to spot problems and opportunities in submitting their business situation to the disciplined appraisal provided by Business Insight."

Mark McNeilly, Steve Gessner, System Strategy Department, IBM: "We are responsible for market analysis and strategy recommendations in the System Strategy Department at IBM in Rochester, MN. This software really gave us many insights we hadn't thought of. After all, the program is called Business Insight."

John Sviokla, Assistant Professor, Harvard Graduate School of Business: "In my capacity here at Harvard I am exposed to many of the new tools for business and strategic planning. Business Insight is the best I have seen."

Richard Wiser, VP Financial Planning, Mary Kay Cosmetics: "Using Business Insight is like having Michael Porter on call. It is like a refresher course for my MBA education."

Lew Hoff, President, Bartizan Corporation: "Bartizan is a multimillion-dollar manufacturing firm. Business Insight saved us at least $150,000, and probably closer to a quarter million, by warning us away from what looked like a lucrative opportunity."

Business Insight is part of the BRS line of products that has been purchased by thousands of small and large businesses (50% of the Fortune 500) and other organizations including 3M, Allstate, American Express, AT&T, Bank of America, Barnes & Noble, Bear Stearns, Berkshire Hathaway, Blue Cross/Blue Shield, Boeing, Chase Manhattan, Cisco Systems, Coca Cola, Dell Computer, Dun and Bradstreet, Dupont, Eastman Kodak, Ernst & Young, Fannie Mae, Federal Express, General Electric, Harvard University, Hewlett Packard, IBM, Intel, JP Morgan, Marriott, Merrill Lynch, Microsoft, Motorola, Pfizer, Xerox and many more.

Technical Specifications

Windows 95, 98, 2000, NT, ME, XP

No risk--60 Day Money Back Guarantee on this product!

Note: Downloadable shipping is available for this product. You will receive an e-mail with download instructions within 1 business day.