Plan Write for Marketing

Plan Write for Marketing $129.95
Plan Write for Marketing

Expands on traditional marketing planning efforts by adding a strategic focus.

Write a marketing plan that gets results. Plan Write for Marketing incorporates all the features of traditional marketing plan software but adds an extensive strategic focus to the overall planning process.


Simple, Structured Format Guides the Marketing Plan Text.

Plan Write for Marketing provides a series of topics relating to the marketplace, market segments, brands, packaging, competition, pricing, sales and support, distribution, advertising, promotion, SWOT analysis and more. Plan Write helps you analyze each topic in depth with extensive advice on points to consider and sample text to help guide your text input.

Thorough Marketing Plan Financials.

Plan Write for Marketing guides you through the creation of a complete set of Marketing Plan financials. Revenue from various products/services and the split by distribution channel is projected along with the sales and marketing expenses required for each marketing activity. All of the assumptions are automatically incorporated into a thorough and consistent marketing financial plan. The model includes monthly data in Year 1, quarterly in Year 2 and annual data in subsequent years.

Define and Track Milestones

Successfully execute the plan including assigning responsibility and costs to each task.

Automatically Generate Charts to Analyze the Marketing Plan.

Plan Write for Marketing uses input from the text and financial sections to generate a number of charts to help analyze the plan. From Revenue per Sales Person to Sales and Marketing Expenses as a Percent of Revenue to Market Share graphs, Plan Write's charts help you gain additional insight into your plan.

Publish a Customized Plan.

Plan Write for Marketing takes the text input and financial model and then allows you to choose which topics you want included in the final plan. Charts, spreadsheets or even new topics can easily be inserted anywhere in the plan. The final plan contains product descriptions, pricing, sales, distribution and promotion strategies, the marketing organization, key issues and financial projections. Plan Write generates a complete, professional plan including text, charts and financial projections. The plan can be generated in Microsoft Word or published to the Internet.

For a planning tool to develop new markets and products, see Quick Insight. For a complete strategy analysis, see Business Insight.


Marketing Tools Magazine: "Plan Write for Marketing, created by Business Resource Software, Inc., is exponentially more powerful than Marketing Plan Pro or Crush."

Bill Staake, Kettley Publishing - Financial Services Software: "I have been a user of your Plan Write for Marketing and your Plan Write Expert Edition for some time now, and have been extremely satisfied. Your product helped me lead the marketing organization from startup to market dominance in a very short period of time."

PlanWrite for Marketing is part of the BRS line of products that has been purchased by thousands of small and large businesses (50% of the Fortune 500) and other organizations including 3M, Allstate, American Express, AT&T, Bank of America, Barnes & Noble, Bear Stearns, Berkshire Hathaway, Blue Cross/Blue Shield, Boeing, Chase Manhattan, Cisco Systems, Coca Cola, Dell Computer, Dun and Bradstreet, Dupont, Eastman Kodak, Ernst & Young, Fannie Mae, Federal Express, General Electric, Harvard University, Hewlett Packard, IBM, Intel, JP Morgan, Marriott, Merrill Lynch, Microsoft, Motorola, Pfizer, Xerox and many more.

System Requirements

Windows 95, 98, 2000, NT, ME, XP