Quick Insight

Quick Insight $229.95
Quick Insight

Ensure that your new product or service is launched successfully using expert advice and analysis of market potential.

Product Marketing Software

Launching a new product or service? Quick Insight guides you through a complete assessment of a new product or service concept to maximize your chance of success before going to market.


Extensive Expert Knowledge on Product Strategy.

Quick Insight has numerous built-in strategic models to help analyze your product launch. Michael Porter's Five Forces Model, Boston Consulting Group Matrix, GE Business Screen and dozens of other renowned models allow you to easily test your product's chances of success.

Guided Approach to Analyzing Product/Market Attractiveness.

Quick Insight's interview is like having a consultative session with a product strategy expert. The program guides you through extensive analyses related to the enterprise, the offering, the market, prospects, distribution and the overall macro business environment. The product offering and company are compared to the competition across a number of dimensions. Quick Insight analyzes the interview results and automatically generates a "success potential evaluation" that rates the overall success potential of your product or market. A drill down capability allows you to pinpoint the underlying issues that impact each element of the overall success rating. The direct feedback allows you to uncover and address any critical issues before launching the product or service.

Automatic Report Generation.

Quick Insight takes the information from your analyses and generates over 30 charts and graphs that quickly communicate key conclusions related to the Business Environment, Industry, Competition, Market Characteristics and the Product or Service. Any or all of these charts plus a full text description of the various analyses are automatically generated into an attractive, comprehensive report to communicate the product's success potential.


Home Office Computing: "Who wouldn't like to have an M.B.A. grade analysis of a new product's market potential delivered inexpensively within hours of a request? It can be yours with Quick Insight, a powerful marketing strategy analysis tool. . . If you are planning a business empire, Quick Insight should be one of your first acquisitions."

Computer Shopper: "For less than a marketing consultant might charge for an hour's work, you can answer a series of insightful questions - many of which you may have never even considered - and get an expert evaluation of your venture's prospects in the market."

Jonathan Todd, President, SabreMark Inc.: "As a special marketing consulting firm hired by governments here and abroad, by business and by other consultants seeking enhanced market share for themselves and their clients, I need the best marketing tools available, worldwide. Quick Insight spit out a report literally better than I would have received for $50,000 with the big management firms. I have repeatedly found your programs to be highly accurate. I have even tested known cases with limited information and have seen exceptionally targeted, valid results. SabreMark uses your products as part of our service to nearly all clients now. I am thrilled with the availability of an advocate who resides in my computer. What a great partner to have!"

Jordan Glogau, Senior Vice President, PowerNet: "I used Quick Insight on two projects the first day I received it. As I have come to expect from your company, the analysis was right on target!"

Quick Insight is part of the BRS line of products that has been purchased by thousands of small and large businesses (50% of the Fortune 500) and other organizations including 3M, Allstate, American Express, AT&T, Bank of America, Barnes & Noble, Bear Stearns, Berkshire Hathaway, Blue Cross/Blue Shield, Boeing, Chase Manhattan, Cisco Systems, Coca Cola, Dell Computer, Dun and Bradstreet, Dupont, Eastman Kodak, Ernst & Young, Fannie Mae, Federal Express, General Electric, Harvard University, Hewlett Packard, IBM, Intel, JP Morgan, Marriott, Merrill Lynch, Microsoft, Motorola, Pfizer, Xerox and many more.

Technical Specifications

Windows 95, 98, 2000, NT, ME, XP

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Note: Downloadable shipping is available for this product. You will receive an e-mail with download instructions within 1 business day.