A fast, accurate, and cost-efficient way to assess the value of your trademarks including customized valuation reports.

BrandValue is the world's first trademark valuation software. Instead of inaccurate guesswork, BrandValue delivers hard and fast valuations of these crucial assets by combining sophisticated data modelling techniques with expertise in international accounting regulations and marketing procedures.


  • The first and best trademark valuation software on the market.
  • Fully automates and accelerates the trademark valuation process.
  • Provides objectivity, clarity, and precision to the trademark valuation process.
  • Manage a portfolio of trademarks and report on their valuations segment-by-segment.
  • Automatically creates trademark valuation reports to your specifications in full-length or executive summary versions.
  • Ensures that confidential corporate data is not released
  • BrandValue is highly cost and time-efficient
  • Complies with US-GAAP and IAS/IFRS accounting standards
  • Available in Web and client/server versions


Software Certificate

TÜV Product Service GmbH (TÜV SÜD Group)

The trademark valuation software BrandValue is certified according to ISO / IEC 12119: Information technology - software packages "quality requirements and testing"

IFRS Certificate

Prof. Dr. Claus-Peter Weber

Officially certified auditor - Member of Germany's Accounting Standards Committee

Evaluation (excerpted):

"BrandValue accurately determines trademark value. The results produced by this software are suitable for incorporation in a wide variety of financial valuation processes. The methods employed in the valuation of trademarks prevailing in the marketplace take into consideration, as required, fair values. The methods comply with the rules established by the IAS/IFRS."